Google launched Google My Business (GMB) to assist business owners. It allows you to keep track of how your business appears in Google Maps searches.
For example, when you search for “plumber near me,” the first few results that appear on Google and display their vicinity on a map are plumbers who have completed their GMB.
It’s a place where users can discover important contact information for your company, locate your location if you have one, and write online reviews. It is the best tool for local SEO.
When compared to other local SEO tools, Google My Business is by far the most important facet of local online success, making it a vital component of SEO.
A well-optimized Google My Business page will help you appear in both Google Search and Maps results, enhancing your online presence.
From the Business Dashboard, Google My Business will also show you how well your leads are doing. It counts the number of phone calls, photo views, and website visits produced by your profile.
Several additional Google Products may be used in conjunction with your GMB profile to obtain deeper insights into your success. Google analytics and Google Search Console may be linked to track statistics, inquiries, and more.