Know Your Market & Reach New Potentials

Paid Advertising

Zero Three Digital’s
Paid advertising Campaigns will:

Raise audience
awareness of your business

Send more
traffic to your website

Give your business
better visibility in search results

What Is Paid Advertising?

As the name suggests, paid advertising is a form of advertising that you pay for. Marketers pay the owner of an advertising space in exchange for its use. The price paid for the ad space is usually settled through a bidding process between marketers and the ad space owner.

Think of paid advertisements as billboards for the traffic that passes through your industry online. They let your audience know that you exist!

How Does Paid Advertising Work?

There are a few categories, including PPC (pay-per-click), PPI (pay-per-impression), and display ads. Google Ads & Facebook Ads are the most common advertising channels along with LinkedIn & Instagram

Google Ads appear above organic search results, and sometimes the bottom, of a SERP (search engine results page). Companies bid for certain keywords so that their ad shows up when a particular term is searched.

Why Is Paid Advertising Important?

Paid Advertising is an important addition to any Digital marketing strategy as efficient marketing campaigns capitalise on all channels for online advertising.

Including Paid Ads in your Digital marketing strategy or SEO Strategy can see your company listed at the top of any Search engine results page. When properly implemented you can augment any organic traffic that you’re already receiving.

Although paid advertising costs more than owned or earned advertising, paid advertising is great for instant visibility and a powerful way for you to collect data on your target audiences.

Paid Advertising also Takes place on social media. A good social media strategy often includes paid advertising to maximise on any traffic that can be gained through a social media campaign. Any given social platform has it’s own algorithms that will show relevant content to users.

Paid Advertising Done Correctly

Brand Awareness

Digital advertising campaigns do a lot to raise brand awareness. The simple fact that people are more likely to see your business on facebook, Google and Linkedin will raise the awareness of your existence to your audience.

This will have people associating your name with your industry.

Keyword Strategy

Keyword research doesn’t stop at on page optimisation. Bidding for keywords for PPC on search engines relies heavily on knowing which ones are going to be the best for your business. It’s essential to target the right keywords, not just in a cost effective way, but also considering traffic, relevance and conversion rates.

Savvy bidding will better help you reach your business goals.

Conversions

While Ad space on Google doesn’t receive as many clicks, it still receives a decent amount of attention from your potential customers.

Appearing as many times as possible on a SERP will maximise your potential traffic and ultimately, increase your conversion rates.

The Benefits Of Having An Agency Handle Your Paid Advertising Campaigns

Bidding on relevant keywords to get your ad seen by prospective customers is easy enough, but knowing what to bid on and why is where it can get tricky. It can be easy to bid on negative keywords without proper research.

It’s alright knowing what your company is about and what you do but have you used the right language? Is what you’re bidding on what people are searching for? The keyword or space might seem reasonably priced and you might think you’ve got it right, but if you haven’t, you’ve just wasted your time and money with no results to show for any of it.

An experienced agency knows what does and doesn’t work, and if they don’t? They have the time and resources to find out!

How Zero Three Digital Can Boost Your Ranking

A properly optimised website has the power to climb ranks and get you in a position where you gain the right traffic. While SEO can be attempted by anyone, there is a lot more to it then just keyword stuffing and writing some content.

It takes time, a detailed knowledge of SEO and successful implementation to optimise a website. Doing it incorrectly can have you ranking for something that won’t do anything for your business.

That’s Where We Come In.

We take the time and responsibility to monitor everything that goes on on your website. We research competitors to figure out what has worked in the past and what will now work for you.

At Zero Three Digital, we debunk all of the myths, false beliefs and opinions that surround the SEO world. We research and test everything we do in order to deliver the best, custom service for your business to boost your rankings.

We take the responsibility of maintaining your Google Business profile off your hands and more. Using tried and tested methods that your competitors won’t know about, we can boost your rankings in the areas you want to get business.

We know how to get the best out of your GBP profile and the best ways it can be used to boost your online presence.

The Services We Can Offer You & Your Business

Utilising our brand of research and analysis we can offer comprehensive SEO Services that include: