with Social Media
with Social Media
When the terms social media or social network are heard, people’s minds usually turn towards Twitter and Facebook. However, there are many platforms out there. Finding the right ones for your company where you can best connect with your customers is the key.
Social media strategies centre around post-management, brand identity management, social tone and nature, monitoring and tracking and cross channel promotion.
Growing your business means growing your audience too, you must take every opportunity to increase your brand’s visibility. Social Media offers another crucial opportunity to guide your audience through the customer journey and connect with your target audiences on their preferred platforms.
Effective social media helps improve your business’s search engine ranking. If your website is hosting a defined keyword strategy, it only looks better when an equally successful social media platform links back to that site. These links act as a powerful web that strings the entire online personality of your business together.
Posting to social media is fairly straightforward. Children do it every day. But these are finer sciences behind getting your posts seen.
Knowing when to post and what to post is essential to making your posts work for you.
With the right tools and knowledge, posts can be scheduled to best optimise their potential.
There are many uses for social media in the business world. How it is used differs massively from industry to industry.
It’s vital that you are sending the right message to your audience. Making sure you have the right tone of voice could be the deal-breaker when it comes to getting the traffic you want.
Your brand has a personality, and it’s important to portray that in the way you speak online. You don’t want to send the wrong message.
Many different social media channels can help with visibility, brand awareness and increasing traffic to your site.
It’s important that all of these different platforms link back to your website to show Google the full scale of your business’s online presence and persona.
Properly utilised Social Campaigns can do a lot to help the traffic to your website and the awareness of your brand.
Social media content can help a business convey a tone. A possible Customer will spend their downtime on social media apps and sites, on their lunch breaks and when they get home from work. Being able to appear human and professional to potential customers while they are in a relaxed position is essential for businesses to find their ideal customers. It’s one of the best ways to show that you can deliver a fantastic customer experience.
Reaching out to a potential customer and managing your direct messages is one thing, but finding the time to manage all of your social media accounts and everything that goes with it can be difficult for a busy business.
Using a Social Media Profile to its full potential is incredibly powerful for sending traffic and building brand awareness and relevance. But getting it right takes time, patience and money. There is a lot more to it than posting to your profile.
If you do it wrong, you can slow down your ranking, completely stop it or incur penalties later. Getting it right will get your site ranked.
While social media management may seem simple to some, it is a time-consuming process underneath it all. We undertake the necessary research and put our findings into a social strategy that works for you.
We have the experience needed to handle the regular posting required for social media accounts.
We won’t completely take over any of your accounts as we understand that people want to talk to you and not receive a barrage of constant, one-way sales messages pushed from a marketing agency. You will have complete control over all the accounts’ private messages.
Utilising our brand of research, we can offer a comprehensive social media management service that includes:
We tailor a bespoke service for your brand. We work with you to find how many posts per month, how much control we have and how many images per month we can create that will work best for you. We can schedule and review all of your posts using our social media marketing tool. Scheduling means we can plan in advance and adapt to changes in social media activity and current events.
We also include a Social media Advertising service as part of our Paid advertising campaigns and social media posts campaigns.
Our custom services are tailored to your business meaning we will get the right traffic, from the right areas. Our methods allow us to pinpoint a single location or a wide area on a map to pull traffic from your entire area of business.